The People Behind 86BS

86BS is built by operators, not observers. We’ve lived the work: cleaning bars, behind bars, on the floor, inside systems & across markets where hospitality isn’t theoretical, it’s survival.

Our experience spans Top 50 Best Bars, regional consultancy, and hands-on execution across the Middle East, Levant, North Africa, and Sub-Saharan Africa. Different paths. Shared standards. One way of working.

Elias Al Affy | Execution Lead

Background in Top 50 Best Bars | Regional consultancy across MEA | Operational strategy for bars and hospitality groups | Large-scale event & catering delivery | Systems, logistics, and execution under pressure.

Operational in English · Arabic · French

Mallory Lee | Studio Lead

Former MEA Premium Brand & Training Manager · Current Tales of the Cocktail MEA Co-Chair

Background in Top 50 Best Bars | Built and scaled brands across 20+ markets | Market entry and localization for bars, cafés, and cocktail programs | Menu systems spanning cocktails, non-alc, and coffee | Culture translated into operations, not copy.

Operational in English · Arabic